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This picture is not strictly one of the J. & J. Cash STEVENGRAPH COLLECTION, although the subject is the same as the original Stevens silk.
The picture shows a farmer with a hand plough, and a young boy leading the horse.
The picture itself was issued to celebrate CASH'S 150 years, and is contained in a folder, with the picture being the back stiff cover. The history of CASH'S is recorded on an inside page. I have seen a letter dated June 1996, signed by John Rutter, Managing Director, addressed to " Fellow Employee, " in which he indicates that this picture was given away to the CASH'S employees and pensioners, and also to selected customers.
image of the front cover:
image of the first inside page:
image of the second inside page, giving history of CASH'S:
words:
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{CASH'S logo}
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{image of factory building}
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{Royal appointment crest}
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A view of Cash's 'topshops', Cash's Lane, Coventry, circa 1850
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In 1846, John & Joseph Cash, sons of Joseph Cash, a Quaker, opened their weaving factory to produce silk ribbons. Building
on the silk weaving skills of Huguenot refugees who had earlier settled in the wool town of Coventry, the Cash brothers used
the recently developed Jacquard type of loom. These looms were housed on the upper floor of a building at Kingsfield,
Coventry, the lower floors being the cottage homes of Cash's weavers. These buildings became known locally as Cash's
Topshops.
Cash's fortunes fluctuated as the nature of trade and fashion tastes changed. By adapting to new market demands the
company flourished and by 1900 was already weaving labels for manufacturers to identify their products and the now world-
famous woven nametapes which have marked and secured school childrens' clothes for generations - the Royal Family's
included.
150 years on, we at Cash's still harness the invaluable skills and experience of loyal employees to design and weave beautiful
pictures in silk and other fine yarns, bookmarks, greetings cards and personalised luggage straps. Other new products are
always in development to add to the renowned woven labels, badges and nametapes.
It is fitting to mark Cash's 150th Anniversary with the issue of this special limited edition of " God Speed the Plough ". We
believe the ploughman's labours also symbolise Cash's endeavours to contribute to our customers enjoying good harvests in
the years ahead. This splendid image is a faithful reproduction of a picture first woven in the mid-1800's by Thomas Stevens
who - like the Cash family - was a Coventry weaver.
Cash's look forward to the privilage of continuing to service the world's requirements for fine quality narrow fabrics with an
ever increasing range of products. Meanwhile, thank you for helping us to our 150th birthday and we hope
that this specially commissioned Cash's woven picture will give you pleasure.
J & J Cash Ltd., Torrington Avenue, Coventry CV4 9UZ, Tel: 01203 466466 Fax: 01203 462525
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